How to know when to rebrand
If you are experiencing these 3 things you may need to rebrand or refresh…
You may need to refresh your brand or rebrand entirely for many reasons. Here are 3 common reasons that I see.
Your business isn’t getting the traction or having the success you know it’s capable of.
This usually stems from a disconnect in your brand where clarity and alignment are needed. It could be that you aren’t clear on your brand structure, mission, vision, or core business values.
You are pivoting in your business, or adding services/products.
If you are pivoting to serve a different group of people entirely, you need to do a brand audit to consider a refresh or a rebrand. Serving a different group of people means different problems and solutions you are bringing and your brand needs to communicate those things clearly. If you are adding services or products to an existing business and brand, you should do an audit to ensure that your UNSEEN, TANGIBLE, and VISIBLE brand components all align. Sometimes only a slight adjustment is needed, if any.
You want to continue to progress and not be stuck in the past.
Sometimes it’s just time to update some of your VISIBLE brand components so your visuals aren’t outdated. Is your website up to date with current consumer habits and needs? Do your colors, fonts, logo, etc all still communicate your brand?
Rebrand? Refresh? The answer is a brand audit.
Action Step:
Download my Simple Guide to Branding, if you haven’t already. Then follow these action steps…
- Make sure you have all the UNSEEN, TANGIBLE, and VISIBLE brand components in place and up to date for your brand. If any updates are needed to your UNSEEN and TANGIBLE brand components, work through those.
- If any updates are needed in your VISIBLE brand components make plans to update yourself or hire a pro for any that need to be refreshed or rebranded.
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